4 Tips Ecommerce Content Marketing for 2017

In 2017, the content will continue to be one of the marketing tactics the more important for the e-commerce businesses. Are looking for specialists in the marketing of content to produce a greater number of videos, focus on the consumption of mobile media, spending more money to promote the content, produce more performances rather than of autonomous posts and use the technology to an advantage.

The marketing of content is the act to create, distribute and promote the content, as articles of Blog, articles, podcasts and videos in the aim to attract, engage and retain customers. For the merchants of electronic commerce, the content can be a way to build a relationship with a buyer, which in turn will enable an online store to compete not on the price or the speed of delivery, but on the experience.

The following are four trends that may have an impact on the marketing of content in 2017.

What is more, approximately 74 percent of these millennials have said they liked to watch videos that the marks, companies, or the institutions had uploaded. It is not much of a stretch to say that some 74 per cent of these millennials as the marketing of content.

In 2017, specialists from the marketing of content, which already recognize this trend, will produce more and more of the videos. In fact, wait for the video to start to become a dominant form for some major operations of electronic commerce.

1. Mobile-friendly Formats

According to various reports, between 65 and 75 per cent of any use of the Internet will come from mobile devices in 2017. Once again, according to what we request, this could mean that a typical person will spend three hours per day on a Smartphone or a parcel shelf .

While the sales of electronic commerce will be further distort a little more toward the office devices, consumers are more and more likely to consume content on a mobile device.

As well, do not be surprised when the buyers of content savvy begin to focus on the content formats user-friendly for mobile. This can mean the use of mobile pages or accelerated the creation of mobile applications.

2. Increased Content Investment

As specialists in the online marketing, sellers of electronic commerce oriented toward sales, become more comfortable and confident in the marketing of content, they will also be more likely to increase their investment in the development and promotion of the content.

Approximately 63 per cent of traders B2BC interviewed for a recent study Marketing Profs and Content Marketing Institute believed that the marketing of content of their organization was either a little more success or much more success than it did a year ago..

This increased confidence in the marketing of content should translate into an increase in its activity in 2017. More specifically, this may mean that some of the traders in electronic commerce, or the marketing specialists in general, will invest more in the promotion of the content.

According to some estimates, a typical business will invest approximately 80 percent of its marketing budget of content in the content creation, allocating approximately 20 percent of this same budget to promote or advertise the content. This may change somewhat toward the promotion.

Do not be surprised in 2017 If you see more of digital ads, such as advertisements pre-roll of YouTube, the ADS Pandora or even the announcements of search engines that promote the content.

3. Episodes

At the beginning of December 2016, a retailer of brick and click in the north-west of the United States was busy planning the editorial calendar of its new podcast and radio broadcast. The company has recently hired a professional host, has had an editor working with the different departments of the Retailer for ideas for stories, and began to sell of the co-op advertising to its suppliers, who want a chance to be presented on the show.

This retailer includes that the entertainment and information is an important part of the marketing of content. If you can constantly provide a public with information entertaining, you can establish a relationship with the public, which in turn could result in sales and profits.

In 2017, the marketing specialists who admire the success of emissions popular YouTube or podcasts can begin to disseminate their own content based on episodes.

4. Artificial Intelligence

In 2016, some of the traders in content have begun to experiment with the content generated by machine. These innovators were trying for example to produce descriptions of products from a list of product specifications.

Although this is still far to be the point of departure, it was a major topic of discussion during important events in the industry, such as the Summit of digital Shop.org.

The next year, are looking for the content generated by machine and continue to evolve under the header of the Artificial Intelligence.

The artificial intelligence could take several forms with respect to the marketing of the content of electronic commerce, including the automated translation, predict what to write or even offer the experiences of custom content.