There are more than 2.5 billion of active users of social media in the world and the number is increasing at a rate of 9% per year. The advertising expenditures have increased even more rapidly. According to Advertising Age, expenditures of social media have increased by 55% to reach $10.9 billion, an increase compared to the $7 billion the previous year.
1. Video IN DIRECT: Although there has been
progress in the area of dissemination (FB Live, YouTube Live, Periscope Pro),
we are still in the stages of childhood. A new study by the companies of market
studies focus Vision and Zanthus has revealed that 41% of the subscriber’s pay
television (cable, satellite, etc.) are considering reduce or completely cut their subscriptions
in the near future. These viewers spend of television in social / digital. The
networks and content providers will have no other choice than to go to the
place where the eyeballs are. According to Malik Waqas Saeed, CEO and
co-founder of Digital Marketing Nation, "it is better to have a strategy
FB live or you will be left for account. If you already have an excellent suite
on Instagram, and you do not have a strategy Instagram stories, it is time to
jump when it is hot.
2.
Messaging Apps: Mohammad
Aaish Zubair, director of Digital Marketing Nation and social, Emerging Media
at VML, says: "The idea to be able to engage with a client in a single
direction is enormous. The obstacle will be to find how to develop a relevant
content to so many people. Develop bots that provide relevant content and to
learn of the behavior of the client is expensive at this stage, but the cost
savings, in particular around the customer service, the Validate quickly.
3.
The Social Commerce: The
Social commerce is enormous across the world with WeChat and will soon take its
flight to the United States. Chad Martin said that "we have been able to
send the money via Google and messenger during a certain time, but it was an
exchange between peers. Pinterest and Twitter allow for purchases and this will
help the adoption of the general public for trademarks. "
4.
Virtual reality: We have
not seen a lot of RV in 2016, although we have heard a lot. Most of the Content
has come in the form of videos 360 VR, uploaded on YouTube and FB. Malik Waqas
Saeed says: "This is definitely the future. This is not practical enough
for consumers still, and carry a huge headset in your daily lounge will not be
to scale. However, it is the future and a space that will only continue to
grow. "
5. The social channels will continue to evolve: Snapchat
continues to increase, but it will make it more easily organically find account
fun and interesting. Malik Waqas Saeed said: "I would like to follow Kevin
Hart or Mark Cuban on Snapchat, but Snapchat makes me work by looking on Google
to find their handle or guessing their user name. Instagram has made two
amazing things recently with Instagram Stories and explore the tab. The
algorithm of the tab Instagram explores works amazingly well, and you can lose
(as with YouTube) by clicking on the videos for hours. The more time that users
spend on Instagram is equivalent to the success.
Author: Mohammad Aaish Zubair
Seo Expert of Digital Marketing Nation
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